Top 5 Beauty Retail Apps in UAE Q1 2023 Performance

During the first quarter of 2023, the top 5 beauty retail applications in the United Arab Emirates showed varying performance trends across weekly downloads, active users, and revenue. Here is a closer look at how these apps fared:

Sephora UAE: Beauty,Make up experienced significant growth in weekly downloads, peaking at approximately 5.8K in the final week of March. Weekly active users also increased, reaching around 24.5K in the same period.

باث&بودي وركس saw a notable spike in weekly downloads at the beginning of January, achieving over 6.1K. However, the downloads decreased steadily afterward, ending the quarter at around 1.8K. The app maintained a consistent active user base, with numbers fluctuating between 11.2K and 18.4K.

FACES Beauty – فيسز had a varied performance in weekly downloads, reaching a high of 1.5K in late January but dropping to 395 in mid-March. Weekly active users showed a gradual increase, peaking at about 4.9K in mid-March before stabilizing at around 4.6K by the end of the quarter.

LOOKFANTASTIC: Beauty & Makeup demonstrated a mixed trend in weekly downloads, with notable peaks in early March at 1K and late March at 984. Active users followed a similar pattern, peaking at around 2.1K in early March and ending the quarter with nearly 2K.

BEAUTY BAY showed a significant increase in weekly downloads, reaching a high of 1.6K in mid-March. Active users also saw substantial growth, peaking at approximately 2.8K in mid-March before slightly declining to about 2.6K by the end of March.

These insights are based on data from Sensor Tower, where more detailed information can be found. The performance trends of these apps highlight the dynamic nature of the beauty retail market in the UAE.